Established 20 years ago, Florida Hairstyle has a good reputation, but there has been no investment in the last years. The damage caused by the earthquake put them in a more precarious position compared to their competitors. Their situation is a bit different, but both are the main provider in their families. The owner is living with her husband and Anila, the representative of the saloon, is married and has two little children.

Through the In Motion Plans, their commercial image was designed and some of their key equipment were renewed.