Description of the business
Marinela is part of Roma community and has been supported 2 years ago on skills developing, professional esthetics training. The program supported also with the establishment of the business. She is 20 years old and operates the shop together with her mother. They are the sole provider for the family of five members. Due to earthquake they lost their main products and small equipment.
Through the In Motion Plans, they have designed their commercial image and renewed some of their key equipment, damaged due to the November 26th, earthquake.
In Motion plans
- Using the online presence for building awareness, communicating promotions and expanding the market to increase sales and income.
- Displaying work procedures (especially the ones related to hygiene) to improve the quality and image of the business.
- Keeping records about sales, purchases and operations.
- Planning purchases based on sales to strengthen liquidity and the buying process.